Juhudi Expedition is a Tanzania-based safari operator offering ethical wildlife experiences, cultural immersions, and adventure travel across East Africa. The brand stands out for its authenticity and dedication to community-led tourism.

Client Brief

They wanted a strong, adventure-inspired logo that connects travelers with the heart of Africa — showcasing iconic landscapes and a spirit of exploration.

Design Approach

We created a silhouette-based logo featuring Mount Kilimanjaro and acacia trees — both instantly recognizable elements of the Tanzanian landscape. The rugged serif font and earthy green-orange color combination reflect nature, wildlife, and energy. The tagline “Happiness is Travelling” reinforces the emotional connect Juhudi brings to its journeys.