Safariopedia is a digital encyclopedia and booking platform for African safaris. It blends curated information with a marketplace approach, helping travelers explore, learn, and book safari experiences with ease.

Client Brief

The logo needed to combine the ideas of discovery, information, and wildlife adventure — in a smart, digital-first identity.

Design Approach

We used a clean sans-serif font and integrated a safari trail across a globe — showing movement, learning, and connectivity. The orange dot on the “i” reflects sunrise and exploration. The typography is friendly and scalable, while the globe icon gives it immediate recall value as a travel-tech brand.