Safari Vendors is an online B2B and B2C platform for safari packages. It connects travel operators with global clients looking for safari experiences across Africa.
The goal was to create a bold, adventurous identity that reflected wildlife, comparison-based browsing, and a vibrant ecosystem of safari vendors.
We illustrated a majestic elephant paired with a vibrant green brush circle — symbolizing wildlife and the African savannah. The custom-cut typography adds uniqueness, and the boldness of the font makes it stand out on travel portals, mobile apps, and printed materials.