Serengeti Services

Serengeti Services & Tours is a long-established Tanzania safari and travel agency. With roots dating back to 1997, the brand represents trusted East African travel—wildlife safaris, flights, lodges, and guided journeys across the region.

Client Brief

They needed graphic design that feels established yet contemporary—suitable for an IATA-accredited travel agency selling to international guests while remaining unmistakably African and safari-led.

Design Approach

We developed brand graphics that support the new website experience: a clear logo system for digital and print use, consistent colour and typography cues, and visual assets that pair with destination photography. The mark and supporting graphics were designed to work on the website, social channels, and sales materials.